Feature of the Day · Wednesday 21 October 2026
A bundle builder that shows the discount before the shopper fills the box
Fishwife sells tinned seafood. Its Build Your Own Bundle page lets a shopper choose a box size, fill it with tins, then decide how often they want the box. The saving is printed on the box size itself, so a shopper sees what a bigger box is worth before they have picked a single tin.
The builder on eatfishwife.com, captured from the live page on 20 October 2026. We read the page text again on 21 October 2026 to check every detail below.
How the page is built
- Pick a bundle size. The page offers 9, 12 or 15 tins. The 12 tin size carries a 10% Off badge and the 15 tin size carries a 15% Off badge, so the saving is visible at the moment of choice.
- Pick your tins. A slider runs from 0 up to the size chosen, with an empty slot for each tin. Tins that are sold out stay on the grid, labelled Sold Out, with an Out of Stock button where a quantity control would be.
- Pick your frequency. One Time Purchase, or Subscription. The subscription option says it saves 10% on every order, sends gifts on the second and third order, and can be paused or cancelled at any time.
The sold-out case
Not every tin is always available. Further down the same page, a curated bundle called The Smoky Trio carries a Sold Out label with a "Tell me when it's back" link in place of a buy button. A shopper who wants that bundle is offered a way to wait rather than a dead end. The page also states, in plain words, that bundle discounts cannot be combined with other promo codes.
What to take from it for your own shop
- Put the saving on the choice that earns it, not in a footnote.
- Keep sold-out items visible so shoppers see what they are missing, and give them a way to be told when the item returns.
- Say what the discount cannot be combined with, in the same place the discount is shown.
Try the builder
The mock-up below follows the page's first two steps, so you can watch the saving change as you move. It is an illustration only. The tins are examples, it does not work out a price, and nothing on this site can be bought.
Build Your Own Bundle (illustration)
Example tins only. No prices are worked out and nothing here can be bought.
Where to find it
The builder is linked from the main navigation of eatfishwife.com as "Build Your Own Bundle". The homepage also carries a "Build Your Bundle" line that leads to the same tool.
Fishwife is a live store run by its own team, and this page is our reading of it on the dates shown. Stores change, so the screenshot is the record of what was there on 20 October 2026. We did not buy from the store or contact it for this finding. We have not confirmed which e-commerce platform it runs on.