Feature of the Day: Fresh Heritage, a price drop in the top bar and the old price kept beside the new one

Feature of the Day · Tuesday 3 November 2026

Fresh Heritage: a price drop in the top bar, and the old price kept beside the new one

Fresh Heritage sells beard care on Shopify. Its homepage hero announces a price drop on the beard oil, and each card in the Best Sellers row shows the new price with the regular price struck through beside it. On a sold-out bestseller, the subscribe and one-time prices stay on the page, and a Notify Me When Available line sits under the price.

Platform
Shopify
Theme
Not named in the code we read
Apps seen
None named on the pages we read
Read on
3 Nov 2026, 1440px and 390px
Fresh Heritage homepage with a price drop announcement in the hero: beard oil now at $9.99
The homepage on freshheritage.com at 1440 pixels, read 3 November 2026. The top bar offers free shipping on orders above $29.99. The hero reads Price Drop Announcement, then Beard Oil Now at $9.99. Select the picture for the full view.

What the page shows, in order

  1. The price change in the first screen. The hero carries the words Price Drop Announcement, then Beard Oil Now at $9.99 and a Shop Now button. The bar above the menu sets out the free-shipping rule.
  2. The old price on every card. In the Best Sellers row, Beard Oil Classic and Beard Oil Refresh show $9.99 with $19.99 struck through. Beard Grooming shampoo shows $9.99 with $16.99 struck through. Each card carries its review count: 1230, 189 and 38.
  3. A sold-out bestseller that keeps its prices. On the Beard Oil Classic page, a SOLD OUT label sits beside the price, under which a line reads Notify Me When Available. The purchase options stay in place: Subscribe and save 15% at $8.49, and One-time purchase at $9.99, with a Subscription details link.
  4. The button states the situation. Where the add-to-cart button would be, a grey SOLD OUT button sits under the options, with a 100% no-risk money-back guarantee line beneath it.

Close crops

Fresh Heritage best sellers with SOLD OUT labels and struck-through regular prices
The Best Sellers row on the homepage at 1440 pixels. SOLD OUT labels sit on several cards, and each price shows the regular price struck through.
Close crop: sold-out price with $19.99 struck through, subscribe and one-time options and a SOLD OUT button
Close crop of the purchase column on the Beard Oil Classic page. The sale price, the struck-through regular price, the SOLD OUT label, the Notify Me When Available line, the two purchase options and the SOLD OUT button all sit in one block.
Beard Oil Classic product page with a SOLD OUT button and a subscribe option
The Beard Oil Classic product page at 1440 pixels, with the product image, the review count under the name and the purchase column.
Fresh Heritage homepage on a 390 pixel phone
The homepage on a 390 pixel phone, read the same day.

A sign-up pop-up offering 15% off a first order opened over the product page when we arrived. We removed it from the pictures and did not enter an address.

Why the two prices sit together

A shopper who sees a lower price first wants to know the price it replaced. Showing the old price on the card, and keeping the subscribe and one-time prices on a sold-out product, answers that question where the shopper is already looking. The page does not say how long the new price applies.

Try the price line

The mock-up copies the card and the purchase column. Switch the old price on and off, and switch the product between sold out and in stock, to see how the labels and the button change. The prices are the store's, as read on 3 November 2026. The mock sends nothing, and nothing on this site can be bought.

Beard Oil Classic (illustration)

Prices and labels as read on 3 November 2026. Nothing here can be bought.

$9.99$19.99SOLD OUT
Notify Me When Available

What to take to your own shop

  • When you lower a price, say what it was and show the old price beside the new one, on the card and on the product page.
  • On a sold-out product, keep the price and the purchase options visible, and say what the shopper can do next.
  • Name the sold-out state on the button, not only as a badge on the picture.

What we could not confirm

We did not add anything to the cart, press Notify Me When Available or open the subscription details. We do not know how long the price drop lasts or whether it covers every size. The review counts are as shown on 3 November 2026.

Where to look

The store is at freshheritage.com. We read the Beard Oil Classic page in a headless browser on 3 November 2026, without buying or signing up. Fresh Heritage is one of the fifty stores on The Shopify 50 page. Stores change, so this describes that day.

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