Feature of the Day · Thursday 29 October 2026

Made In: piece counts, savings and crossed-out options on every set card

Made In sells cookware, tabletop and knives. Its Shop All page shows sets as cards. Each card lists its piece counts as chips, gives the colour count, and puts the saving beside the price. One piece count is crossed out, so a shopper compares sizes before opening any product.

What we saw on the live shop page

1. Piece counts as chips. The Enameled Cast Iron Set card shows 5-Piece, 3-Piece and 7-Piece as small outlined chips. The 5-Piece chip has a darker outline than the other two, and the 7-Piece chip is crossed out.
2. The colour count under the chips. The same card reads 5 Colors. The Tabletop Set card reads 2 Colors beside its Starter, Essentials and Complete chips.
3. A saving on the price line. The Enameled Cast Iron Set shows $479 in red, $677 struck through, a SAVE $198 tag and (29% off). The Tabletop Set shows $319, $376 struck through, SAVE $57 and (15% off).
4. A filter column with every group. On the left sit Highlights (Best Sellers, Limited Edition and New Arrivals), then Category, Material, Type, Color, Size, Features and Country of Origin. Each group opens and closes, and a Clear All Filters button sits at the foot.
5. The same sizes on the product page. The Enameled Cast Iron Set page offers 3-Piece, 5-Piece and 7-Piece as its size choice, a colour choice, and a line that reads Over 4,000 Chef Customers. The store's own text makes that claim, and we did not check it.

Why the card does the work

A set shopper chooses a size before a colour, and a single price hides the difference between a three-piece set and a seven-piece one. A card that names the piece counts and the saving lets the shopper choose a size from the list, and the product page confirms the choice. The store's top menu also carries a Save With Sets item, so the set route is visible before the category pages.

What to take to your own shop

• When a product comes in sizes measured in pieces, show those counts on the card.
• Put the saving beside the price it applies to, and name the older price so the shopper can see what the saving is against.
• If one size is not on offer, show it crossed out rather than removing it, so the shopper knows the range exists.

Try the set card

The mock-up copies the chip row and the saving line from the live card. Choose a size to see its saving change. The sets and prices are examples, not Made In prices, and nothing here can be bought.

What we could not confirm

We did not add a set to the cart or follow a size through to checkout. We did not find out why the 7-Piece chip is crossed out, and we did not check the older prices against the store's price history. We did not open the Save With Sets menu.

Where to see it

The shop page is Shop All on madeincookware.com, and the set we read is Enameled Cast Iron Set. We read both in a browser on 29 October 2026, without buying anything or contacting the store. Stores change, so this describes that day. Made In is number 50 in the Shopify article that our standing page works through, and its entry is on The Shopify 50.

Back to today's brief