Feature of the Day · Wednesday 28 October 2026

Pela: a phone picker on the homepage that asks for the brand and model first

Pela sells phone cases, power banks and laptop sleeves. Just under its hero banners sits a bar called Find Your Perfect Case, with a brand drop-down, a device drop-down and a Browse Cases button. Each best seller card also carries a Choose Phone Model step, so the phone comes before the case on every route.

What we saw on the live pages

1. The picker sits high on the homepage. It follows the hero and comes before the Shop by Category slider. It has a heading, Find Your Perfect Case, and two drop-downs labelled Brand and Device.
2. The button stays with the choice. The Browse Cases button sits at the end of the same bar, beside the two drop-downs.
3. A first-visit pop-up asks a question first. On arrival, a pop-up offers a free case to claim, after the question "are you" and two buttons, Team iPhone and Team Android. We did not choose either.
4. Each best seller carries a model step. On the best sellers page, every card reads Buy 1, Get 1 Free and carries a Choose Phone Model link.
5. The picker and the cards use the same order. In both places the device comes first and the case second.

Why the order matters

A case fits one model of phone, so a shopper who starts with a model name sees the right cases sooner. Asking for the brand and the device in the first screen answers the question a case needs answered before a price is worth reading. The mock-up below follows the same two steps.

Try the picker

The mock-up copies the order of the live bar. Choose a brand, then a device, then press Browse Cases. The brands and devices are examples, not Pela's range, and nothing here can be bought.

What to take to your own shop

• If your range fits one model out of many, ask for the model first, and keep the drop-downs near the top of the page.
• Give the picker a plain label that says what it does, so a shopper knows the step before touching it.
• Let each product card lead to the same choice, so the picker is not the only way in.

What we could not confirm

We did not open the Brand or Device drop-downs on the live page, and we did not follow a choice through to the cases it returns. Our reading covers the homepage bar and the best sellers cards on 28 October 2026.

Where to look

The store is at pelacase.ca. The page code names the theme Pela Case rebuild, and the store's files load from Shopify's file network, so the store runs on Shopify. We read the homepage and the best sellers page on 28 October 2026 in a headless browser, without buying or contacting the store. Pela is one of the fifty stores on The Shopify 50 page.

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