Plugin of the Day · Friday 30 October 2026
Loox: photo and video reviews, rated 4.9 on the Shopify App Store
Loox is a Shopify review app built around customer photos and videos rather than written lines alone. Its listing reads 4.9 out of 5 stars. On the Silk and Willow ribbon page, its rating block sits on the product with a rating of 4.9 from 403 reviews and a date on each review.
How popular it is
- The Loox listing on the Shopify App Store read 4.9 out of 5 stars when we looked on 30 October 2026, and its five-star filter shows 9,425 reviews.
- A third-party app tracker reports that Loox is used by 18.7% of the Shopify stores in its dataset, ranking #3 among all apps it tracks. The same tracker reads its figure from live storefronts, not from install counts.
- A second tracker lists 130,353 Shopify stores with Loox installed. That page does not show the date of the count.
What the store shows
Silk and Willow sells plant-dyed silk ribbon. Its product page for Ballad Blue Silk Ribbon carries Loox's rating block in the page code, with the line "Overall rating: 4.9 / 5 from 403 reviews" and a dated review. The Loox widget script loads with the store's own shop name in the address. We read that markup with a plain request on 30 October 2026. A headless browser opened the same address on a search-engine page, so we have no screenshot of the widget, and we do not describe its layout.
What a shopper gets from it
A third-party review says that Loox sends an automatic request for a review after each order, by email or SMS, with a prompt for a photo or video. Another reviewer lists the parts a store gets on the cheapest plan, including photo reviews, review-request and reminder emails, discounts for photo reviews, the main display widgets, Google rich snippets and imports from other apps. Both descriptions are the reviewers' own, and we did not test the app on a store of our own.
A caution from the low ratings
Most listing reviews are positive. A third-party reviewer who sampled recent low-rated reviews from April to September 2026 found that billing was the clearest theme. The paid plans are priced by order volume, so a store should check its monthly orders before it chooses a plan.
What to take to your own shop
- Ask for a photo or a video after delivery, and say plainly what any reward is.
- Show the rating and the count beside the product name, not only at the foot of the page.
- Date each review, so a shopper can see how recent the feedback is.
What we could not confirm
- We did not see the Silk and Willow widget in a rendered screenshot. Our reading comes from the page markup on 30 October 2026.
- We did not check the reward terms, the paid plans or whether the review count includes shop reviews.
Where to see it
The product is Ballad Blue Silk Ribbon on silkandwillow.com, and the Shopify App Store listing is Loox on apps.shopify.com. We read the listing and the product markup on 30 October 2026, without installing the app, buying anything or contacting either company. The product data in the page code follows Shopify's format, so the store runs on Shopify. Silk and Willow is one of the fifty stores in the Shopify article that our standing page works through. Ratings and counts change, so this is a record of that day.