Commerce Site of the Day: Brooklyn Candle Studio

Commerce Site of the Day · Wednesday 21 October 2026

Brooklyn Candle Studio: reviews that show the low scores too

Brooklyn Candle Studio sells candles, diffusers and room sprays made in its Brooklyn studio. The shop does several things a shopper now expects, and its All Reviews page is the clearest place to see them working together.

Brooklyn Candle Studio's All Reviews page showing a 4.73 out of 5 rating from 3,490 reviews and a row of review badges including 1,617 verified reviews
The All Reviews page on brooklyncandlestudio.com, captured from the live page on 20 October 2026. We read the page text again on 21 October 2026 to check every detail below.
The homepage of Brooklyn Candle Studio as captured on 21 October 2026
The homepage of brooklyncandlestudio.com, captured on 21 October 2026.

Six things the shop does, each one visible

  1. A score that shows the low ratings. The page reads 4.73 out of 5 from 3,490 reviews. The breakdown beside it shows 2,954 five star ratings, 272 four star, 164 three star, 36 two star and 64 one star. The average is not the only thing on show.
  2. Reviews split by subject. Product reviews (3,484) and shop reviews (6) sit on separate tabs, so a shopper can read about candles and about the shop as two different things.
  3. Reviews that name their source. Many entries carry the line "Review written in Shop App", so a reader can see where the review came from.
  4. Reviews that name the product. Each entry says which item it is about, such as The Holiday Rituals Bundle - Set of 3 Candles or the Cabin Collection Bundle - Set of 5 Candles.
  5. A scent quiz. The header has a Quiz link, and the reviews page points to "Quiz: What's your Scent?" for shoppers who cannot choose a scent on their own.
  6. A subscription and a sampler. Subscribe and Discovery Set sit in the main navigation, and a Candle of the Month Club Subscription appears among the products.

What a low review looks like here

One review of the Cabin Collection bundle says a scent is noticeably different from the year before and calls it a bit disappointing. It stays on the page with the rest. For a shop, that is the cost of showing the full picture. It is also what makes the 4.73 average believable to someone arriving for the first time.

Take it to your own shop

  • Show the rating count and the low ratings, not only the average.
  • Name the product on every review so a reader can match it to what they are considering.
  • Offer a quiz for shoppers who do not know what they want, and a subscription for those who already know.

This is a reading of a live store on the dates shown. We did not buy from the store or contact it for this finding. The reviews point to Shopify's Shop app, which suggests a Shopify store, but we have not confirmed the platform.

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