Commerce Site of the Day: Glossier, a gift guide, sets and a store finder in the first screen

Commerce Site of the Day · Friday 23 October 2026

Glossier: a gift guide, sets and a store finder in the first screen

Glossier's homepage puts a gift guide, a bundle menu and a store finder in the first few lines of the page. The main banner is a gift offer, and the product row beneath it shows new items with the old price struck through where a price has changed.

Glossier homepage at 1440 pixels with the Sweeten the season holiday offer and the Glossier hero
The Glossier homepage at 1440 pixels, captured on 3 November 2026. The banner has changed since 23 October: it now offers holiday Balm Dotcoms, not the gift set the finding describes. The picture shows the page as it stood on 3 November. Select the picture for the full view.

Five things the first screen does, each one visible

  1. A gift guide, twice. The announcement bar across the top points to the Glossier Gift Guide, and the main menu has a Gift Guide item in its own handwritten style.
  2. Sets in the main menu. Save with Sets sits in the top navigation beside the product areas Fragrance, Makeup, Skincare, Balms and Body.
  3. A store finder in the top bar. A Stores link sits beside Log In and the bag, which reads Bag (0) when empty.
  4. A market selector. A globe icon with the letters US sits in the top bar, so a shopper can see which market the prices belong to.
  5. A gift-first banner. The main banner features a two-piece set, with a short line about buying for holiday plans and a Gift now button.

Below the banner, the Shop All row marks new items with a NEW tag. Some prices show the old figure struck through beside the new one, for example $114 becoming $90, and $80 becoming $64.

Glossier homepage at 1440 pixels on 6 November 2026 with the gift guide bar, the offer pop-up and the hero
The Glossier homepage at 1440 pixels, 6 November 2026. A sign-up pop-up sits over the hero on arrival, and we closed it without signing up. Select the picture for the full view.

What we did not check

We read the homepage and did not open a sold-out product or a set page. So this finding does not describe how Glossier shows stock levels or how a set is priced.

What to take to your own shop

  • Put the gift route in the first screen and in the menu, since many shoppers arrive looking for a present.
  • Show your market in the header, so the prices make sense before the shopper scrolls.
  • If you also sell in person, a store finder in the top bar answers a question many shoppers ask early.

Where to look

The store is at glossier.com. The page code names a Glossier theme on Shopify, so the platform is confirmed. We read the homepage in a browser on 23 October 2026, without buying or contacting the store. Stores change, so this is a record of that day.

The 23 October homepage was not photographed. The picture above is from 3 November 2026, and a second picture, taken on 6 November 2026, is shown below.

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