Commerce Site of the Day: Loeven Morcel, a wood choice, a lead time and a delivery option on every made-to-order piece

Commerce Site of the Day · Tuesday 3 November 2026

Loeven Morcel: a wood choice, a lead time and a delivery option on every made-to-order piece

Loeven Morcel makes furniture in its own Montreal workshops and sells it from a Webflow store. Each piece has its own page with a price in Canadian dollars, a choice of wood, and the lead time for made-to-order work written beside the Add to Cart button. A custom size leads to a quote request, not to a dead end.

Platform
Webflow ecommerce
Theme
Not named in the code we read
Apps seen
None named
Read on
3 Nov 2026, 1440px and 390px
Loeven Morcel collection page, in French, with the Halo models and their finish names listed under each
The collection page on loevenmorcel.com at 1440 pixels, read 3 November 2026. The page is in French, with an English switch in the header. Each Halo model lists its finish names under its title. Select the picture for the full view.

What is on the page, top to bottom

  1. Made to measure, said on the collection page. The collection page says that the design, prototyping, making and finishing are done in the company's Montreal workshops, and that the furniture can be modified. A line asks whether the standard sizes suit the buyer and offers custom dimensions on request.
  2. One page for each finish. Each Halo model has a separate page for each colour, so Halo 01 in white has its own address. The collection page links every one of them.
  3. Price, then the wood. Halo 01 in white is listed at $820.00 CAD. Beneath the price sits an Essence list of ten choices: four solid woods (walnut, cherry, maple and white oak) and six pairs, such as Koa with walnut or Bois de rose with cherry. The description explains that the front can be veneered in a different wood from the rest of the piece.
  4. The lead time beside the button. Under the quantity control and the Add to Cart button, a note says every piece is made to order and that the buyer should allow four to five weeks for delivery.
  5. A quote for a different size, and a route from outside Canada. The product page asks whether the buyer wants different dimensions and offers a quote. A separate line says buyers outside Canada should contact the company to place an order.

Close crops

Halo 01 product page on loevenmorcel.com, top of the page with the title, the colour and the description
The top of the Halo 01 product page at 1440 pixels. The title, the colour name and the two paragraphs of description sit in the right-hand column, beside the picture of the table.
The purchase column of Halo 01 on loevenmorcel.com: the price, the Essence list, the quantity, Add to Cart and the notes below
The purchase column of the Halo 01 page at 1440 pixels. From the top: the price, the Essence list, the quantity control, the Add to Cart button, then three notes on natural wood variation, the four to five week lead time, and buying from outside Canada.
Halo 01 product page on a 390 pixel phone
The Halo 01 product page on a 390 pixel phone, read the same day.
Loeven Morcel collection page on a 390 pixel phone
The collection page on a 390 pixel phone. The finish names stay under each model title.

What the store offers beyond the product

  • White-glove delivery. The collection page describes a delivery service for large, heavy pieces: experienced drivers bring the furniture in, unpack it and place it in the room the buyer chooses, and leave no packaging behind.
  • A ten-year warranty. The collection page says every piece in the OH collection is covered by a ten-year warranty, with conditions set out on a warranty page.
  • Packaging from offcuts. The collection page says the company designed its own delivery packaging from the offcuts of its cutting, to reduce waste.

How it is built

The pages use Webflow's own commerce classes, and the header carries a cart with a count, shown as Panier 0. The footer credits the site to Jomor Design. We did not find a named theme in the code we read.

What a buyer of made-to-order furniture expects here

A price in the currency they will pay, a choice of material with its effect on the piece, a lead time before they commit, and a route for a size that is not standard. This store puts each of those on the product page, in the order a buyer needs them to decide.

What to take to your own shop

  • Put the lead time beside the buy button, in words a buyer can plan around.
  • When a choice of material changes the look or the wait, list the choices on the product page itself.
  • Give a custom size a plain route, such as a quote request, and say on the product page that it exists.

What we could not confirm

We did not add a Halo to the cart, start checkout or ask for a quote. We did not read the delivery, warranty or care pages in full, so the three services above come only from the lines on the collection page. The site is in French. The English on this page is our translation of what we read.

Where to look

The store is at loevenmorcel.com. We read the collection page and the Halo 01 product page in a headless browser on 3 November 2026, without adding anything to a cart. The cookie notice on the site is in French, and we did not accept or decline it. Stores change, so this is a record of that day.

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