Theme of the Day · Wednesday 4 November 2026
Mass: a free Webflow ecommerce template with sliders, a shop grid and a lookbook
Mass is a free ecommerce template for Webflow. It can be cloned into a Webflow account and then edited. Its live demo has a masthead, a sale link, a cart count, a lookbook section, a sliding hero and a shop page with a product grid. The demo is a template, not a store, so it is a theme and not a Commerce Site.
- Platform
- Webflow, cloneable template
- Theme
- Mass Ecommerce Template, by Kamran Imtiaz, design by Tran Mau
- Showcase
- 299 likes, 1.8k shown beside Clone in Webflow
- Read on
- 4 Nov 2026, 1440px and 390px
What the template is
The Webflow showcase page calls it a free ecommerce template with CMS based sliders, a product gallery with a slider, column sliders and a grid layout for an ecommerce collection. The hero slider takes its slides from the Categories collection list, and the page notes that a developer can unhide a placeholder to use a different collection. The notes also say a reader may need some JavaScript and CSS to use it well. The template uses the Finsweet CMS Library.
What the demo shows
- A masthead and a cart count. The top bar has the name, Shop, a Sale link and a cart count, which read 0 when we looked.
- A sliding hero with a call to action. The first slide is a Spring Spotlight with a Shop Now button, and a 01 / 04 counter shows that the hero holds more than one slide. We did not check whether the slides change on their own.
- A lookbook section. A block of editorial copy and links sits under the hero, with a Follow us on Instagram line.
- A shop page with a product grid. The Shop page lists product cards in a grid, with a USD price on each and tags such as NEW IN, EDITORS PICK and Best Selling.
- Category links. Kids, Babies, T-shirts, Sweatshirts and Accessories are listed as links lower on the homepage.
On a 390 pixel phone
What the demo text is
The demo copy is placeholder text. Some of it is unedited filler, including a long passage about plant compounds on the homepage, and the product names and prices are examples. Treat the demo as a layout to test, not as copy to keep. A store built from it needs its own words, photographs and products before launch.
What a builder gets from it
- A grid for a product collection with a tag on each card.
- A sliding hero driven by a collection, so the slides can change without a new page.
- A masthead with a cart count, which a shop can keep or remove.
How it compares with the Webflow template we covered
Athletics, a Webflow ecommerce template, was written up on 3 November 2026: Theme of the Day, 3 November 2026. Both are cloneable Webflow templates, and both read here as layouts rather than stores.
What to take to your own shop
- Replace every placeholder before the first visit, including the filler copy and the example prices.
- Check the CMS collections the sliders draw from, so the first slide is a page you want shoppers to see.
- Test the grid and the masthead on a phone, not only on a desktop.
What we did not do
We did not clone the template, change the demo or add a product to the cart. The showcase page lists 299 likes, and the Clone in Webflow button shows 1.8k beside it. We did not verify those counts beyond the page. The demo is a template demo, not a shop, so we have not read any checkout.
Where to look
The template is on Mass Ecommerce Template on the Webflow showcase. The live demo is at mass-ecommerce-store.webflow.io, and we read its homepage and Shop page in a headless browser on 4 November 2026.