Plugin of the Day · Monday 9 November 2026
Smile: Loyalty and Rewards, a launcher that sits in the corner of every page on Naturium
Smile is a loyalty app for Shopify. Shoppers earn points, climb VIP tiers and refer friends, and the program is shown through a launcher and a reward panel. On Naturium, a skincare store, the launcher is a coral Consistency Club button at the bottom right of the homepage, and the same name sits in the main menu.
- Platform
- Shopify (Smile's setup block in the page code is named for Shopify; we did not find a theme object)
- Listing
- Smile: Loyalty Program Rewards on the Shopify App Store, 4.9 out of 5 from 4,187 reviews on the developer's partner page, free plan available
- Store seen
- Naturium, naturium.com, skincare and bodycare
- Read on
- 9 Nov 2026, 1440px and 390px
What is on the page, in order
- A launcher that stays on screen. A coral pill with a CC badge and the words Consistency Club sits in the bottom right corner. It stayed in place as the page loaded and was still there after the cookie notice was closed.
- The same name in the menu. Consistency Club is one of the main menu items, between Shop By Concern and Discover, so a shopper can reach the program from the navigation as well as the corner.
- Other offers in the same corner. A black GET 10% OFF tab sits bottom left, and a pop-up offering 10% off appears after a few seconds with Yes and No, thanks buttons. These are not Smile features; we did not identify the apps behind them.
- A header that shows the offer. The top bar reads free U.S. shipping on orders of $40 or more, or $75 or more in Canada, above the logo and a coral icon beside the account and search icons.
Close crops
No phone shot of the launcher. Each time we opened the homepage at 390 pixels, the sign-up pop-up covered the page and the cookie notice stayed on top. We did not get a clean phone capture that showed the launcher, so this entry shows the desktop view only. The phone screenshot taken on 9 November is not used here.
How it is built
Smile's own setup text says the app runs as an app embed in the theme, and that the embed controls the launcher, the reward panel, the nudges and the prompts. Loyalty pages, account blocks and product-page points are set up separately, so a store can show the launcher without the rest. On Naturium the page code loads Smile's script from its own host, and the launcher is drawn inside an iframe named for the Smile launcher. Because the launcher sits in an iframe, its look comes from Smile's panel and not from the store's theme. The Consistency Club menu item is a theme link. Smile's own website names Naturium among the brands that run the program.
How popular it is
The Shopify App Store partner page lists Smile at 4.9 out of 5 from 4,187 reviews, with a free plan and the Built for Shopify badge. Third-party sources give different counts. One review site reads 4,650 reviews at 4.9, and says the app runs on 1.4 percent of the 3.5 million Shopify stores that its detection tracks. A directory listing shows a free tier for up to 200 monthly orders. These are counts from different places, and the store's own page is the record of what a shopper sees.
What a shopper gets, step by step
- Sees the Consistency Club launcher on arrival, at the bottom right, without searching for it.
- Finds the same program in the main menu if the launcher has been closed or scrolled away.
- Opens the program to see points, tiers and referral options. We did not open the panel, so this step is what the launcher promises, not what the panel shows.
- Meets the 10% offer pop-up and the 10% tab, which are separate from the loyalty program.
Who else does it
One store we read earlier runs a Growave loyalty and wishlist script on its product pages. The second picture is the Growave listing itself.
ByMarlena and SAFAA: two ranges in one store
A Growave wishlist and rewards script loads on the product pages.
Growave: wishlists with restock alerts on a live store
A loyalty and wishlist app, read on the same kind of store.
Read next
Judge.me: the review block on a product with no reviews yet
5.0 from 48,950 reviews on the listing, and a block that asks the first shopper to write one.
Recharge Subscriptions: the subscribe option on a product page
A one-time or subscribe choice on The Honey Pot's product page.
Broadcast on Meow Meow Tweet: a $420 theme with a size and subscribe buy box
The same day's theme, on a store whose header holds the Refill and Rewards links.
Where to look
The store is at naturium.com. We read the homepage at 1440 pixels in a headless browser on 9 November 2026, after closing the sign-up pop-up and declining cookies. The listing is on the Shopify App Store. We did not sign in to the program, enter an email address or buy anything.
What we did not check
We did not open the launcher panel. Our click on the launcher frame did not open the panel in the headless browser, so we cannot say what the points, tiers or referral pages look like on Naturium. We did not check the points rules, the reward values or the paid plans. The listing figures are the ones on the day we read them.