Commerce Site of the Day: ByMarlena and SAFAA, two ranges in one store

Commerce Site of the Day · Thursday 22 October 2026

ByMarlena and SAFAA: two ranges in one store

lovesafaa.com sells two modest fashion ranges, SAFAA and ByMarlena, from one Shopify store priced in Singapore dollars. The header gives each range its own menu, and the product pages answer the questions a shopper asks before buying.

ByMarlena and SAFAA homepage at 1440 pixels with the SAFAA and BY MARLENA dropdown menus and the + More menu in the top bar
The lovesafaa.com homepage at 1440 pixels, captured on 3 November 2026. The top bar carries the SAFAA and BY MARLENA dropdowns, the + More menu, search and the cart. Select the picture for the full view.

Five things the store does, each one visible

  1. Two ranges, two menus. The top bar carries a SAFAA dropdown and a BY MARLENA dropdown beside the home link, plus a "+ More" menu, so each range can be browsed on its own.
  2. Search and account in the top bar. A search box, an account icon and a cart with a count sit in the same top bar on the home page and on the product page we read.
  3. Shipping and returns on the product page. Worldwide Shipping and 14 Day Exchange are printed under the buy button. The price line says shipping is calculated at checkout.
  4. Sizes that show what is gone. Unavailable sizes stay on the size row, crossed through. We cover this on a separate page, linked below.
  5. Suggestions after the product. A "You might like" row sits under the product details, and a "Pair it with" block offers a shawl, such as the Leya Shawls, below the main item.

Loyalty and wishlist in the page code

The product pages load Growave's wishlist and rewards scripts from Growave's own domain. The loyalty text in the page code includes a line about points still needed for a reward. The wishlist and reviews features are covered on the Plugin of the Day page.

What we could confirm about the platform

The page code names the store's Shopify theme as Purevea, and the asset paths point to Shopify's content delivery network. That makes it a Shopify store. The theme is covered on the Theme of the Day page.

What we did not find

The page code also loads a pre-order app, and its button text is in the code. On the pages we checked on 22 October 2026, we did not find a product showing a pre-order button, so we do not describe pre-orders as a visible feature of this store today.

What to take to your own shop

  • Give each range its own menu if one shop sells two customer groups.
  • State shipping and returns next to the button, not only in a policy page.
  • Keep sold-out sizes on the page, and offer something to look at while they are away.

Where to look

The store is at lovesafaa.com. We read the pages on 22 October 2026 without buying or contacting the store, and the homepage picture was taken on 3 November 2026. Stores change, so the description is a record of those days.

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