Theme of the Day: Purevea, a beauty theme running a modest fashion store

Theme of the Day · Thursday 22 October 2026

Purevea: a beauty theme running a modest fashion store

Purevea is a paid Shopify theme from the Theme Store, listed at $280 USD and presented for beauty, skincare, cosmetics and wellness brands. The ByMarlena and SAFAA store at lovesafaa.com runs it for abayas, shawls and sets.

The lovesafaa.com homepage at 1440 pixels
The live homepage of lovesafaa.com, captured at 1440 pixels on 4 November 2026.

How we know which theme it is

The store's page code includes a Shopify theme object. It names the theme "Purevea", version 1.0.0, with Theme Store ID 4109, set as the live theme. We read that on 22 October 2026 on the homepage and on a product page.

What the Theme Store listing shows

  • Price: $280 USD on the listing we captured on 22 October 2026.
  • Rating: the listing shows a 100 percent thumbs-up figure next to the price.
  • Licence: the listing describes a one-time payment with a lifetime licence for one store.
  • Intended use: the theme's demo storefront is built around beauty products, with makeup and bodycare categories and a large hero image.

What it does on the live store

  1. A header with dropdowns. The store's top bar uses dropdown menus, here one for each range, with search, account and cart on the right.
  2. A large first screen. The home page opens on full-width images and a headline, rather than a list of products.
  3. Product pages with the policies shown. Shipping and exchange lines sit directly under the buy box.

What to weigh before you pick it

  • A theme built for beauty may need its demo categories and sample text replaced before it suits another kind of product. We did not check how far the store has changed the demo content.
  • Test a sold-out product, a large catalogue and a phone screen. Those are the pages where a theme's layout is most often tested in practice.
  • Check the Theme Store's current price and licence terms before buying, since the listing can change.

Where to look

The theme's listing is on the Purevea page in the Shopify Theme Store, and the live store is lovesafaa.com. The store is also described on the Commerce Site of the Day page. We did not buy the theme or contact the store.

Back to today's brief