Feature of the Day · Sunday 8 November 2026
Maguire: a production cost printed on the wallet page, beside a $110 price
Maguire Shoes puts a row called Transparent Price under the fit and care notes on its Leo Polka Dot Wallet page. The row's text gives a production cost of $42.22 against a price of $110.00, lists what that cost covers, and names what it leaves out. We read it on 8 November 2026 and built a small working breakdown below, so you can see the arithmetic move with the price.
- Platform
- Shopify (the page loads Shopify's extension files)
- Theme
- Not named on the pages we read
- Apps seen
- None named; a cookie consent panel opens on arrival
- Read on
- 8 Nov 2026, 1440px and 390px
What is on the page, top to bottom
- A price with one review. $110.00 sits at the top right, beside a three-star rating from one review.
- The buy box says what it costs to ship. "Free shipping on orders of $200 orders" and "30-day return policy" sit above ADD TO CART. A line beside Available for Home Delivery offers Check availability in store.
- Three rows in the left column. FIT NOTES, MATERIALS & CARE and TRANSPARENT PRICE each have a plus sign at the right. The product description sits above them.
- The cost, in the row's text. The text under the row reads "Production Cost: $42.22". It is followed by what the figure includes, which the page lists as manufacturing, packaging, transport and duties.
- What the figure leaves out. The same text lists business operations, such as salaries, rent, marketing and shipping, as not included.
Why the number matters
A wallet at $110 can read as a fashion price, and a shopper has no way to judge the cost of making it. The Transparent Price row gives one figure for the cost of making and delivering the product, and then names the costs that sit outside it. The production cost is 38 per cent of the price, by our arithmetic: $42.22 divided by $110.00. The rest of the price, on the page's own account, pays for the business.
A working breakdown
The mock-up below uses the page's figures. Change the price to see the share of the price that the production cost makes up. It is an illustration, not a product page, and it does not add anything to a cart.
ILLUSTRATION · FIGURES FROM THE MAGUIRE PAGE · NOT A SHOP
Leo Polka Dot Wallet
Production cost: $42.22
What is included: manufacturing, packaging, transport and duties.
What is not included: business operations, such as salaries, rent, marketing and shipping.
What a shopper gets, step by step
- Reads the price and the shipping rule in the buy box.
- Opens the Transparent Price row for the production cost.
- Reads what the cost includes and what it leaves out.
- Decides with the 30-day return policy in view, and with the option to check stock in a store.
How it is built
The page's markup loads files from Shopify's extension host, which is why we describe the store as running on Shopify. We did not find a theme name that we could confirm, and no app name appears on the rows we read. The row is a part of the product page, not a separate page. We did not trace the code that opens it.
Who else does it
Bruvi: free shipping, an auto delivery price and a gift option
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Loeven Morcel: a wood choice and a lead time on every piece
A Canadian price, a choice of wood that changes the piece, and a lead time beside Add to Cart.
Read next
Buy the look from one photograph, with each price beside its product
Three products in one dialog, each with its own price and Add to cart control.
A price drop in the hero, with the old price kept beside the new one
The old price struck through on each card, and a sold-out bestseller that keeps its price.
A pre-order with a shipping month and a cancel rule
A January 2027 shipping month and a cancel-before-shipping line on the first screen.
What we did not check
We did not add the wallet to a cart, open the Transparent Price row on screen, or check the figure against any outside source. The cost and the list of what it covers are the store's own statements. The price, the shipping line and the review count are as shown on 8 November 2026.
Where to look
The store is at maguireshoes.com. We read the Leo Polka Dot Wallet page in a headless browser on 8 November 2026, at 1440 and 390 pixels. The phone picture below has the cookie consent panel over the lower part of the page, so the Transparent Price row is below the frame.
